MEET LIGHTHOUSE
MARKETING SERVICES

Bring your logos, colors, and fonts. We’re here to dig deeper. 

During this phase, we’ll conduct interviews and research in order to develop (or refine) your mission, vision, core values, unique value proposition, and more.

We’ll build a definitive guide of who you are and who you’re for. This gives our work a guiding light, and gives your entire team a shared language to use when talking about your business. 

(And if you need logos and fonts and colors, we can get that set up too.)

At the heart of every compelling story we remember is a familiar plot. A journey, a transformation, a redemption arc.

Having a familiar story structure makes your brand messaging come to life in a way that feels familiar to new audiences. 

We’ll help you unlock your unique story – or the unique story your customers find when working with you.

Mapping your marketing content to the “chapters” of your story helps you show, not tell, the value they’ll find working with you. 

Any strategy is designed to connect goals to tactics. This step is where the Brand Guidance and Strategic Narrative connect to the rest of our ongoing marketing work.

We’ll build a game plan to pursue marketing success – and a scorecard to keep track along the way.

Through audience research, content creation and distribution planning, and more, you’ll have a guiding light to start the work of marketing, clearly seeing your path forward.

All this work deserves a proper home base, and a team to make sure everything stays organized!

Before we start running into ongoing work, we’ll make sure you have the solutions you need for project management and marketing asset storage. This keeps communications clear and makes deliverables easy to track.

No one-size-fits-all content creation packages here. Guided by a sound strategy and with a clear story to tell, the type of content we’ll need to create becomes clear from the outset.

And with our program, you can access the talent and technology to create content at high quality and quantity – without breaking the bank.

Ever want to start a podcast? We can produce and edit that for you…and turn it into social media posts, blog content, one-sheeters like checklists, and those sweet short-form videos every algorithm loves to promote.

Want to produce the definitive annual research guide for your industry? Let’s make that a reality by sharing your learnings along the way, tapping into the expertise of your team members and your partners, and getting your report in front of everyone who may want to share it.

This is the core of what makes great marketing: once you have a compelling message to share, you find unique ways to share it over, and over, and over again, until it’s known and understood.

And your Marketing Strategy will outline the creation plan we’ll follow, so you know what we’ll be building every month.

Creating all this content is amazing, and it’s only half the battle. 

Written content or a podcast can fuel an insightful email newsletter – and your brand guidance can provide some ideas on how to make it a truly unique read.

Organic social media distribution is a given in today’s world. Using our research and strategy, we can find the 1-2 platforms you need to stand out on. 

How about adding your video series to your exclusive customer portal? You can’t buy a better path of direct access to the people you want to consume your content.

If you look at Content Creation as the “what” then Content Distribution is the “how” you share your story with your community.

And your Marketing Strategy will outline the distribution plan we’ll follow, so we can take the heavy lifting off your team.

There’s no better proof you can share than testimonials from past customers. If people say something nice about your business in private, it never hurts to ask them to share that sentiment in public!

We’ll set your team up with the tools to effectively source text and video testimonials.

Through a monthly consulting call, we’ll work with you to figure out a unique process for requesting feedback that works for your business.

Over time, you can build a roster of supporters whose stories you can point to as proof of the value of your work.

Activate your team members to bring your message and story to life! Referrals and word-of-mouth are the most effective ways to bring in new leads. 

We’ll help you identify and develop your best Brand Ambassadors. In a monthly consulting call, we’ll train them to amplify your story, share their expertise, and build interest in your work.

With consistent, quality content and messaging to share, you have everything needed for employees and leaders to become active advocates for your business.

The above components encompass our core Managed Marketing Services program, providing the foundations you’ll need to make marketing an effective function of your business. 

As you grow, you might need more components to continue growing your business.

With an expansive network of local agencies and freelancers, we can guide you to further horizons on your marketing journey. 

• Visual Identity Development (i.e. logos)
• Website Design and Development
• Public Relations Campaigns
• Paid Search and Social Advertising
• Printing of Marketing Materials